What does the customer believe more than his own tongue? Tasting is very beneficial for products, which quality and not the price should be conclusive.
Also when you present new products at the fair or you pre-testing, the tasting stand is the ideal solution.
You should take the advantage and move the competitive products to the second rank by the direct tasting. Use this opportunity of this cost- effective form of promotion and you can benefit from the free propaganda of customers who enjoyed the tasting.